University College Hospital (London) on Euston Road is opening a new Narrative Centre as a permanent exhibition which will be regularly updated. The purpose of the centre is to create a focus for staff and patient experiences – both positive and negative – so that lessons may be learnt in improving patient care. Bottletop has designed the exhibition space and its content which features a 100″ interactive touch screen. Bottletop is providing video and flash animation as well as printed exhibition panels, lightboxes and branding for the centre.