Recart asked Bottletop to create an engaging explainer video aimed at prospective clients that would describe how they differ from recruitment agencies. Recart already had established brand guidelines, colours and typography. In other marketing materials the fishing analogy was often used to illustrate the way that Recart encourages and attracts candidates to apply for positions. The Bottletop team developed a script and quirky, light hearted animation style that would reflect the ethos of the business while getting the important messages across in a memorable and humorous way.