Promotional Video for Renuntio
Bottletop was asked by a new online remembrance company to create branding and a video to explain how their business works. The site contains personal online memorial spaces that allow recording, sharing and celebration of the lives of friends or family members who have died. It was important that the video stirred emotions without being too sentimental.
The Bottletop team were given free rein to suggest the best production method and decided that animation gave the best opportunity to tell a life story which is of fundamental importance to the purpose of the website. The video appears on the home page and also within digital picture frames at selected funeral directors nationwide.