Poundland is currently in the process of installing digital signage into the windows of all its stores across the UK and came to us to produce a variety of animated content to show the wide range of their in store offering.

We created a series of fun idents, bumpers, and transitions featuring pastry, plasticine, jelly sweets and bubbles, referencing Poundland’s tone of voice with a mix of quirky animation whilst staying within brand guidelines.

Various Poundland products were photographed at Bottletop and combined into the animations along with bold animated text and illustrated elements.

Keep your eye out for them as they’re rolled out across stores.