In Store TV  and Digital Signage for Tesco

Varying from customer information animations to seasonal promotional items each sequence, of between 5 – 90 seconds duration, had to adhere to overall brand and sub-brand criteria. Bottletop storyboarded each animation for approval by Tesco and third party stakeholders before any filming of live-action or animation began. Animating some fairly mundane supermarket items in an engaging, creative and sometimes humorous way was a daily challenge. Working to extremely tight deadlines and quick turnarounds Bottletop made extensive use of drawings and illustration to enhance the digital signage sequences.

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