In Store TV and Digital Signage for Tesco
Varying from customer information animations to seasonal promotional items each sequence, of between 5 – 90 seconds duration, had to adhere to overall brand and sub-brand criteria. Bottletop storyboarded each animation for approval by Tesco and third party stakeholders before any filming of live-action or animation began. Animating some fairly mundane supermarket items in an engaging, creative and sometimes humorous way was a daily challenge. Working to extremely tight deadlines and quick turnarounds Bottletop made extensive use of drawings and illustration to enhance the digital signage sequences.
Working to exacting brand guidelines, very tight time schedules and turnaround times, Bottletop produced over 600 animations for Tesco’s in store TV channel and digital signage which featured in 40 of their flagship stores.
Bottletop | Animation and Video Production Company | Nottingham | UK
- Storyboarding
- Animation
- Promotional video
- Video Production
- Television
