International industrial materials and composites company Cytec asked Bottletop to produce a promotional video featuring their cutting edge new carbon fibre materials and processes for the automotive industry. The video needed to be modular in approach to allow for future updating and re-editing appropriate for different audiences. Filming took place in the UK, Germany and the USA to capture the materials first being made and then used by end clients in automotive production. The video was required to work equally well with, or without, audio and included testimonial sound bites from recognised industry figures. Following extensive meetings to fully understand the business, Bottletop developed scripts and storyboards before a tightly scheduled film shoot began. The video, enhanced with 2D and 3D animation and infographics was completed in time for Cytec to meet its deadline to exhibit at JEC Europe in Paris in January 2015.


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