New e-commerce craft beer and cider company, BrewBank, asked us to produce an explainer animation for their website, events and promotions. We developed a short script to keep the animation short, watchable and punchy. The hand crafted, illustrative style of craft beer labels suggested the graphic look and feel of the animation. The team produced a storyboard showing how the video would develop and a voiceover was recorded which reflected the down to earth character of the brand.