Cambridge Assessment English asked us to create a set of short animations to explain the elements of validity when creating assessments.
Validity refers to whether a test meaures what it aims to measure, this concept has several elements which Cambridge wanted to explain simply and visually. Working closely with Cambridge English, we scripted, storyboarded and animated four videos “What is Validity”, “Why, Who & What”, “How to Test & Score” and “Benefits for Learning”. Cambridge English brand colours were used throughout and fun illustrations designed to keep the videos feeling light-hearted whilst also conveying all the information required.
The other three animations can be viewed here: