Cambridge Assessment English asked us to create a set of short animations to explain the elements of validity when creating assessments.

Validity refers to whether a test meaures what it aims to measure, this concept has several elements which Cambridge wanted to explain simply and visually.¬† Working closely with Cambridge English, we scripted, storyboarded and animated four videos “What is Validity”, “Why, Who & What”, “How to Test & Score” and “Benefits for Learning”. Cambridge English brand colours were used throughout and fun illustrations designed to keep the videos feeling light-hearted whilst also conveying all the information required.

The other three animations can be viewed here:

What is Validity?

Why, Who & What

How to Test & Score