Upp Case for Intelligent Energy

Intelligent Energy, a pioneering company in the hydrogen fuel cell sector, commissioned Bottletop to produce an animation to showcase the innovative, reversible, magnetic catch case for the Upp – the world’s first hydrogen-powered personal fuel cell charger. The case is an integral part of the user experience, designed by Loughborough-based creatives DeVol.

The brief asked Bottletop to animate the case and demonstrate its use and reversibility in a few seconds. The entire sequence was created and animated in Cinema 4D in-house at Bottletop, against a tight deadline.

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