Student essentials

 

Bottletop was asked to find an interesting and eye-catching way to promote some fairly mundane everyday objects such as kettles and toasters to students and their parents in the run up to the start of the new university term.

Following a studio shoot where students were shot against a clean white background Bottletop used wobbly lines to draw in their environments depending on the desired room location.

The products, which were supplied to Bottletop as still photos, were then animated using After Effects. As usual with Tesco animations, turn around time was very tight and delivery was digital via ftp to London.

See a showreel of other Tesco work here.