Harry Potter book launch

 

In the run-up to the launch of the new Harry Potter book Tesco asked Bottletop to produce a series of animations for nationwide use on its in store plasma screens. No assets were available other than a print of the new book cover.

Bottletop created various animating spooky backgrounds and ‘wrapped’ the cover to create a book that was able to revolve. By matching the typeface used in the Harry Potter films the team managed to create a big film feel for the small screen.

The series of animations featured a daily countdown to the book release and associated merchandising.

See a showreel of other Tesco work here.