Winchester-based energy company Utilita needed their existing instruction manuals made into simple, easy to understand animations. Utilita provides pay-as-you-go meters for gas and electricity consumers and wanted to engage them using the Utilita polar bear shown in existing printed marketing materials and static online information. The series of 13 instructional animations manage to bring a little humour to the subject encouraging the audience to watch to the end and so fully benefit from the information available.

Bottletop wrote the scripts, produced detailed storyboards for client approval and provided a professional voiceover for the final animations which will be available online to all Utilita customers.