Coats Global Services develops and delivers¬†technology based solutions that deliver significant and measurable cost, speed and productivity improvements to fashion brands, retailers, garment manufacturers and fabric mills worldwide. CGS came to Bottletop and asked us to produce a concise explainer video that summarised the breadth of their business which includes brands Fast React and GSD. Bottletop worked with Coats to produce a script that was short and not too detailed but would give prospective clients an overview of the expertise and global reach of the business and would allow for multiple foreign language translations. The illustrations within the explainer animation give a nod to the craft of sewing and garment making that personifies CGS’ customer base.