Cambridge English for Schools for The University of Cambridge
The University of Cambridge ESOL (English Speakers of Other Languages) Examinations asked Bottletop to create a series of explanatory videos to be used on their websites and at global events to encourage parents, teachers, policy makers and schools in other countries to make Cambridge English their first choice for English exams. Cambridge English exams are accepted by over 13,500 universities, employers and governments around the world and can open doors to higher education and employment opportunities.
The brief asked Bottletop to follow established marketing guidelines already in use in printed promotional materials by creating animations from a global family of colourful diagrammatic characters and environments. The Bottletop team also created some new environments and characters to explain situations in more detail where needed. Some videos were created entirely as animations and others were combined with green screen footage of senior Cambridge English staff depending on their final use.