AstraZeneca

 

Following a successful pitch, Bottletop were asked to brand a new arm of global drugs giant AstraZeneca. Bottletop devised a name and a brand for the group which has been created to exploit the benefits and side-effects of the major investment that AstraZeneca puts into drugs development.

The brand had to sit easily alongside the existing AstraZeneca brand and yet have autonomy, to be independent of AstraZeneca when required.

New Opportunities Worldwide (NOW) was chosen from a shortlist of names proposed by Bottletop. The colour palette for the logo was matched directly to the existing AstraZeneca brand guidelines so, when seen in close proximity, the AstraZeneca and New Opportunities logos would sit comfortably together.

The logo was required to be understated and subtle, easily recognisable and identifiable and yet ‘in family’ with the existing AstraZeneca brand.

The molecular device has since been used as a separate element in functional diagrams, such as in PowerPoint presentations, to reinforce the brand and corporate identity of New Opportunities.

Bottletop has delivered a complete style guide and templates for presentations. Work on print and web applications is ongoing.